Apple made big news yesterday with a number of education-related announcements. The first was the launch of iBooks 2. iBooks 2 is an upgrade to their iBooks app that will now allow users to access electronic textbooks on an iPad. The app itself is free and Apple announced that all textbooks on its shelves would be priced at $14.99 or less. Interestingly, a number of publishers have already committed to producing e-textbooks for Apple and the iPad, including McGraw-Hill, Pearson and Houghton Mifflin Harcourt. These publishing companies alone have a significant stake in the textbook market.
For Apple, the future of textbooks is meant to be electronic and not a significant drain on the wallet, either. No longer will students and schools need to pay expensive prices for books and their special add-ons, especially since these e-textbooks will have interactive features built into them. It is expected that these elements will include features such as videos, diagrams, active links, photo galleries, questionnaires, quizzes, 3-D diagram models, etc. Another benefit for students will be the ability to highlight, add notes and search definitions and terms electronically on the text.
As one who has been involved in the textbook adoption process in higher education, I can agree with others who note that Apple is trying to change the paradigm in terms of textbook use in the classroom. Some even suggest that Apple is “reinventing the textbook market” or that this will “kill the sale of paper textbooks.” It will be interesting to follow what happens to textbook production and sales, especially for those who are preferring to use their iPads. With over 1.5 million iPads being used in k-12 schools and more than 20,000 educational apps for the iPad alone so far, this may have a significant impact.
The second initiative with this announcement was the release of iBooks author which is a free tool that allows people (teachers) to become authors of their own (text) books. While this app is not workable on an iPad, it does allow those with operating a Macintosh computer to create e-books for the iPad in a streamlined manner. It includes basic templates, the ability to add multimedia including 3-D objects and HTML, and ease of use to import text from common word processing formats. Of course, there is also the ability to export to iBookstore for publication.
Even though I don’t currently use a Mac, I am interested in learning more about iAuthor textbook development process for teachers. Imagine being able to develop highly personalized textbooks for my students that would focus on the specific material we prefer to use in the classroom. Imagine, too, being able to integrate interactive video and links to outside sources. We wouldn’t need to sort through the excess information that doesn’t necessarily apply to my course which often appears in larger texts.
The announcements are based on the assumption that all students either own or will have access to a mobile device using Apple products. Indeed, this could have a big impact in a 1:1 initiative for a school. The impact may be less certain if students do not have 24-hr access to a computing device or if schools are choosing to use Windows operating systems. Other issues, such as textbook use policies, may need to be reconsidered in k-12 settings where the school typically owns the books, rather than the students who may own the iPads. Still, as it has been noted “For now, it’s an exciting step in moving education further into the 21st century.”
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Khan, J. ( Jan. 20, 2012). McGraw Hill CEO gives credit for iBooks textbook vision to Steve Jobs.
NPR staff. (2012, Jan. 19). Apple pushes interactive textbooks on iPads.
Provenzano, N. (2012, Jan. 20). What Apple’s Edu-Announcement Could Mean To You.
Sohn, T., & Nagel, D. (2012, Jan. 19). Apple Launches iBooks 2, iBooks Author.
Takahashi, P. (2012, Jan. 19). New iPad app for digital textbooks excites Clark County schools.